Strategy is not Linear
Strategy
Strategy only looks clean and neat after it has proven successful. The strategy diagrams show all the components fitting neatly together like a puzzle and all moving towards the desired outcome. In hindsight, all the decisions look obvious. Actually, it may be difficult from looking at a series of neat diagrams to know which ones resulted in success and which ones were huge failures. The diagrams are the product of tools like SWOT and scenario planning that guide strategist to make sense of their environments and identify competitive positions. Such tools may give the impression that strategy can be…
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