Strategic Flexibility: Balancing Commitment and Adaptability
Strategy
Strategic flexibility can seem like a contradiction in terms. A good strategy provides clarity of direction so an organization can be “all in” related to resources, structures, and processes. Efficiencies occur through alignment across all the company’s important activities that reinforce strategy execution. The certainty of strategy enables a company to compete with a business model that offers a significant target customer base with a unique and valuable solution. However, companies often discover over time that they cannot defend their market position or that a significant target market finds their offerings less valuable and unique. When that happens, flexibility becomes a…
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